Ethics & The Insurance Broker

This workshop equips brokers with a practical, easy-to-apply ethical framework for navigating the complex realities of broking. It uses real-world scenarios, guided reflection, and interactive breakout sessions to help brokers strengthen ethical decision-making in a changing regulatory and market environment. The workshop is designed for brokers at all levels, whether working independently or within a brokerage.

At the end of the session, participants will:

• Understand the broker’s ethical mandate: why ethics is central to broking; trust, duty of care, and professional integrity

• Understand the broker’s balancing act: Obligations, Loyalties & Conflicts: who brokers really serve; identifying conflicts of interest; practical tools for transparency and fair dealing

• Gain an appreciation for disclosure, suitability, and informed consent: the ethics of product suitability; matching client needs to available products; avoiding mis-selling and overselling

• Gain an insight into clients in vulnerable situations: recognizing vulnerability; ethical approaches to advising and supporting vulnerable clients;

• Understand how to build an ethical broker’s scorecard: a simple ethics checklist for day-to-day decision-making; personal and organizational reputational risk management

Chenoa brings 13+ years of local and regional experience in omnichannel communications work for diverse sectors from FMCG to financial services to telecommunications to oil and gas. Formerly, she held positions at Caribbean Ideas Limited in Trinidad and the Economist Intelligence Unit and Economist Conferences, in London. She has planned and executed end-to-end communications strategy in service of major digital marketing campaigns, managed media monitoring and crisis communications for clients such as bmobile, Prestige Holdings and Republic Bank, and provided communications consulting, business writing and support services to clients including Unit Trust Corporation, TSTT Corporate and Massy Group. Chenoa, a Rhodes Scholar, holds degrees from Bryn Mawr College and Oxford University. She believes that good communications strategy is essential to create lasting connections between customers and companies, in the potential for digital to provide elegant solutions to business challenges, and that reputation management ought to be embedded in operational best practice.