Ethics & Social Media for Insurance Intermediaries

This interactive workshop is designed to educate participants on the ethical use of social media for insurance professionals. The learnings can be applied by all intermediaries and also those managing independent insurance agencies.

At the end of the session, participants will be able to:

• Understand transparency regarding affiliations and credentials
• Understand how to avoid misrepresentation in the promotion of products and services
• Understand crediting, attribution and content ownership
• Understand client privacy, client confidentiality and safeguarding information
• Manage the divide between personal and professional social media

Chenoa brings 13+ years of local and regional experience in omnichannel communications work for diverse sectors from FMCG to financial services to telecommunications to oil and gas. Formerly, she held positions at Caribbean Ideas Limited in Trinidad and the Economist Intelligence Unit and Economist Conferences, in London. She has planned and executed end-to-end communications strategy in service of major digital marketing campaigns, managed media monitoring and crisis communications for clients such as bmobile, Prestige Holdings and Republic Bank, and provided communications consulting, business writing and support services to clients including Unit Trust Corporation, TSTT Corporate and Massy Group. Chenoa, a Rhodes Scholar, holds degrees from Bryn Mawr College and Oxford University. She believes that good communications strategy is essential to create lasting connections between customers and companies, in the potential for digital to provide elegant solutions to business challenges, and that reputation management ought to be embedded in operational best practice.