Ethical Use of Customer Data in Insurance

This workshop addresses the ethics of data collection, storage, and usage, emphasizing transparency and trust in customer interactions. It includes practical tools to build policies that prioritize customer rights while supporting business objectives.

At the end of the session, participants would have covered the following:

• Data Transparency in Practice: Explore the ethical principles of data handling, including consent, security, and usage.
• Current Regulatory Landscape: Review considerations covered by the Data Protection Act and other potentially-applicable regulations.
• Customer-Centric Communication: Learn how to present data policies in a way that builds trust.
• Ethical Case Study: Lessons for insurers on accountability and ethical practices.
• Creating an Ethical Data Policy: Collaborate to draft a sample policy that aligns with regulatory standards and ethical norms.

Chenoa brings 13+ years of local and regional experience in omnichannel communications work for diverse sectors from FMCG to financial services to telecommunications to oil and gas. Formerly, she held positions at Caribbean Ideas Limited in Trinidad and the Economist Intelligence Unit and Economist Conferences, in London. She has planned and executed end-to-end communications strategy in service of major digital marketing campaigns, managed media monitoring and crisis communications for clients such as bmobile, Prestige Holdings and Republic Bank, and provided communications consulting, business writing and support services to clients including Unit Trust Corporation, TSTT Corporate and Massy Group. Chenoa, a Rhodes Scholar, holds degrees from Bryn Mawr College and Oxford University. She believes that good communications strategy is essential to create lasting connections between customers and companies, in the potential for digital to provide elegant solutions to business challenges, and that reputation management ought to be embedded in operational best practice.