Ethical Crisis Communication in the Digital Era

This workshop is intended to equip insurance professionals with strategies for handling ethical crises on digital platforms, including social media backlash, data breaches, and policy disputes. Participants will learn how to builds skills for maintaining trust and transparency during crises.

 

At the end of the session, participants would have covered the following:

• Identifying Crisis Flashpoints: Analyze common digital crisis scenarios for the insurance sector.
• Responding with Integrity: Learn how to craft transparent, ethical responses to digital crises.
• Ethical Case Study: examining the impact of poor crisis communication on customer trust.
• Mock Crisis Simulation: Engage in a live simulation to manage a digital crisis ethically.

Chenoa brings 13+ years of local and regional experience in omnichannel communications work for diverse sectors from FMCG to financial services to telecommunications to oil and gas. Formerly, she held positions at Caribbean Ideas Limited in Trinidad and the Economist Intelligence Unit and Economist Conferences, in London. She has planned and executed end-to-end communications strategy in service of major digital marketing campaigns, managed media monitoring and crisis communications for clients such as bmobile, Prestige Holdings and Republic Bank, and provided communications consulting, business writing and support services to clients including Unit Trust Corporation, TSTT Corporate and Massy Group. Chenoa, a Rhodes Scholar, holds degrees from Bryn Mawr College and Oxford University. She believes that good communications strategy is essential to create lasting connections between customers and companies, in the potential for digital to provide elegant solutions to business challenges, and that reputation management ought to be embedded in operational best practice.